01 - Project Scope

CLIENT BRIEF

Client: Champagne Thompson, founder of Eminence Marketing & Communications
Project Date: November 2023

BACKGROUND

Champagne Thompson specializing in digital communications and marketing reached out to collaborate on a design project for creating a new logo and branding for her upcoming business venture. With a wealth of expertise in the online realm, Champagne recognizes the pivotal role that visual identity plays in establishing a strong brand presence. Together, we aim to craft a distinctive logo and cohesive branding strategy that will resonate with her target audience while encapsulating the essence of her innovative business concept.

GOALS

Logo Design: For Champagne's logo, the aim was to encapsulate a sense of luxury while maintaining clarity and conciseness. The design effortlessly blends sophistication with simplicity, striking a harmonious balance that speaks to the brand's essence. By combining elements of elegance and precision, the logo exudes a timeless appeal that resonates with Champagne's target audience.
Brand Identity: A cohesive and modern brand identity was essential to guarantee consistent representation across all platforms and materials.

DELIVERABLES

Logo: A responsive logo
Brand Package: A comprehensive brand package outlining the logo usage, color palette, typography, and any visual elements that will define Eminence Marketing and Communication's new brand identity.