RESPONSIBILITIES
Logo & Branding, Visual Design
USED PROGRAMS
Adobe Illustrator
Role
Graphic Designer
TIME FRAME
8 weeks
01 - Project Scope
CLIENT BRIEF
Client: Vernon Henry, founder of Outcomes For All
Project Date: January 2024
BACKGROUND
Vernon Henry, Principal Mediator at Outcomes For All, was referred by one of my previous clients in search of a new logo design for his business and practice. Vernon understands that a well-designed brand is essential for reaching a diverse range of audiences. By creating a cohesive and visually appealing brand identity, he can effectively communicate his business values, mission, and services to a broad spectrum of potential clients. Vernon recognizes the power of a strong brand in building trust, loyalty, and recognition among different demographic groups.
GOALS
Logo Design: For a mediation company, Vernon’s only request for his logo was that it wasn’t cliché (meaning no ‘handshakes’). His focus was to have a logo and brand that would evoke feelings of calm, professionalism, respect, inclusivity, and empathy. The design needed to be flexible for the future, allowing his practice to expand beyond mediation and into other ventures like coaching.
Brand Identity: A cohesive yet simple brand identity was essential to guarantee consistent representation across all platforms and materials.
DELIVERABLES
Logo: A responsive logo
Brand Package: A comprehensive brand package outlining the logo usage, color palette, typography, and any visual elements that will define Outcomes For All’s new brand identity.
